Blog

Most Companies Spend Backwards on Marketing

April 9, 2025

Most marketing budgets are backwards. When the goal is to win new business (and it always is), money goes to awareness campaigns, lead generation, and cold outreach. Meanwhile, the most profitable customers (or clients, users, patients, readers, etc.) may already … Read more

Advertising is a Tax You Pay for Being Unremarkable

April 6, 2025

When your product or service doesn’t naturally attract attention, you can buy it instead. You can pay for advertising. Maybe that’s the right move. Maybe you’re just starting out. Maybe you’re entering a new market. Maybe you’re working in a … Read more

Your People Are Your Brand

April 5, 2025

Your logo, your colors, your font choices, your core values? They’re not your brand. At least not the entirety of it. Not to your customers. Your brand is the package that arrives on time and intact, or shows up late, … Read more

Nobody’s Doing It Like That: On Letting Others Be Better Than You

April 1, 2025

For the first two companies I led marketing for, I also served as the designer. Not a great designer — more like an “I’m too frugal to hire someone, so I’ll do it myself” kind of designer. I got by. … Read more

Going Fractional: A Smart Middle Ground for Marketing Your Business

March 30, 2025

If your business is operationally sound but struggling with marketing, congrats! That’s one of those good problems to have. It means you’re growing or prepping for growth. But traditional marketing solutions present risky, expensive choices: Hire an agency and watch … Read more

Brand Fatigue and Resisting the Rebrand

March 23, 2025

If you’re ever worried about “brand fatigue,” it’s probably just your own boredom. If you’ve got a good brand, keep your colors, keep your logo, keep your message. Tinkering with your look probably won’t fix your product. The insurance companies … Read more

Can You be More Specific?

March 16, 2025

You’re holding a Swiss Army knife with 39 different tools. It’ll open boxes, drive screws, trim fingernails… But when it’s time to open a bottle of wine, is that really what you reach for if a proper corkscrew is nearby? … Read more

Seek Quick Wins First

March 9, 2025

Even if you don’t “do marketing,” there are small things that can make a massive difference right now. Small moves that build credibility and ensure you’re findable when someone needs you. Here are 10 things to start with: Set up … Read more

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