Even if you don’t “do marketing,” there are small things that can make a massive difference right now. Small moves that build credibility and ensure you’re findable when someone needs you.
Here are 10 things to start with:
- Set up a Google Business Profile that shows up in local searches.
- List your business on relevant social networks or industry directories.
- Use a consistent email signature across your entire team.
- Replace stock images with real photos of your team or product.
- Record a 60-second video introducing who you are and what you solve.
- Craft a 10-second pitch that’s easy to remember and say.
- Send a thank-you note after every client interaction.
- Add testimonials or case studies to your website (with permission).
- Create a voicemail greeting that answers the most common questions.
- Use a consistent Zoom/Teams/Meet background for your team.
These simple steps help convert “Who are these people?” into “Oh, I recognize them.”
Effective branding and marketing isn’t always difficult or time-intensive. Sometimes it’s just what you actually launch today.