You’re holding a Swiss Army knife with 39 different tools.
It’ll open boxes, drive screws, trim fingernails… But when it’s time to open a bottle of wine, is that really what you reach for if a proper corkscrew is nearby? And if you needed surgery, would you want your doctor using a multitool, or something a bit more… specialized?
Stop trying to be everything to everyone. Be perfect for someone specific. (Two lines surely said by many therapists to those of us with people-pleasing tendencies.)
Sure, your product or service might be capable of solving 39 problems. But focus on the one your customer is losing sleep over.
Don’t waste time listing everything you’re capable of. Show them exactly how you’ll solve their problem.
One way to do this: create targeted sub-brands for different industries or customer segments. These aren’t just marketing wrappers. They’re lenses. They help customers see exactly what you can do for them, without digging through your entire backstory.
When your target is looking for a specific solution, specificity beats generality. People don’t buy the tool. They buy what it fixes.