Fractional CMO Services
Marketing shouldn't feel mysterious. Or worse, like a thing that hangs out in a dark corner of your business, swooping out to drain resources while no one's looking.🦇
Good marketing can strengthen almost everything your business does. It can improve interactions, align your team, and make life better for customers.
Kolyder will help thoughfully embed marketing into your everyday operations. The result? Real value creation, stronger relationships, and sustainable growth without betting on ads or algorithmic luck.
Fractional Services
Fractional Marketing Leadership
Get C-level marketing and communications folded into your business ASAP.
With Robert as your fractional Chief Marketing Officer (CMO), you'll get fast results without adding a full salary to your books.
This is perfect for growing businesses that need marketing leadership (or a fast overhaul), but don't need a full-time team or employee.
Why Go Fractional?
Going fractional gives you C-level expertise without the C-level commitment, neverending overhead, or agency bloat.
In a fractional model, we typically work as a dedicated expert for a few intensely focused weeks or months. We build exactly what you need — maybe that's a brand, a website, and a better customer experience.
You define success. We execute. We check in periodically. That's it.
Standard Services
Marketing
Strategy and positioning
Writing and content
Press and media
Digital advertising
Websites + SEO
Website design and development
Review and directory management
Social media
Search and analytics
Design
Branding and identity
Photography, video, and illustration
UI/UX optimization
Signage and office graphics
Sales
Sales enablement materials
Lead capture and qualification
Proposals and presentations
Loyalty and retention
Tech + Ops
Business automation
Forms and templates
Email and text systems
Microsoft 365 and Google Workspace
🗑️🔥,🕸️,🚧, etc.
Bring us your dumpster fires, sticky problems, and works in progress.
Throw it at us and let us surprise you.
Who We Help
All stages, all sizes
Small and midsized businesses that need an 'easy button' for marketing.
Owners prepping for sale or acquisition.
Sales teams that need collateral and automation to amplify their work.
Departments doing too much redundant work and redundant work.
Marketing teams that need a quick injection of strategy or creativity.
Steep learning curves don't scare us.
Kolyder Helps When...
Marketing costs money but doesn’t make money.
Your people want hours back in their day.
Simple things take too many steps.
You’re struggling to make it home for dinner.
It works, but it could work better.
Throw it at us. Let us surprise you.
Our goal is to make you wonder, "How'd I ever work without Kolyder?"