Meridian Clinical Research

Robert built Meridian's marketing function from scratch, then led marketing as the company grew 10x in headcount and annual revenue.

Directed marketing across 30+ U.S. sites before Meridian reached a successful exit in 2022.

Created sponsor-approved patient recruitment campaigns for Pfizer, Johnson & Johnson, Apple, Google, and more.

Patient recruitment

Directed $1M+ in annual ad spend and developed a data-driven lead generation system that contributed to 15k+ patient randomizations.

recruitment+social+posts

Patient experience

Created patient engagement and retention materials, as well as a quality and feedback system that helped Meridian win the 2021 SCRS Patient Centricity Award.

Meridian Patient Review System - online reviews and patient feedback

Websites, social media, and SEO

Directed all web, social media, PR, and internal communications platforms.

meridian-social

Culture and internal branding

Created campaigns and materials to support companywide events, employee recognition, and team engagement.

Meridian_Employee Engagement

Invisible things

Managed internal systems including the intranet, mass email server, clinical form library, eSignature platform, an online company store, and library of clinical forms.

Cancun-Physician-Meeting

Portfolio