Blog
For the first two companies I led marketing for, I also served as the designer. Not a great designer — more like an “I’m too frugal to hire someone, so I’ll do it myself” kind of designer. I got by. … Read more
If you’re ever worried about “brand fatigue,” it’s probably just your own boredom. If you’ve got a good brand, keep your colors, keep your logo, keep your message. Tinkering with your look probably won’t fix your product. The insurance companies … Read more
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