If you’re ever worried about “brand fatigue,” it’s probably just your own boredom.
If you’ve got a good brand, keep your colors, keep your logo, keep your message. Tinkering with your look probably won’t fix your product.
The insurance companies with the duck, the emu, and the gecko have paid for the right to worry about overexposure. You probably haven’t.
Consistency is a strategy. It may feel boring, but it’s how you build trust and credibility.
Every time you change your look or your message, you’re starting from zero again. Your audience needs to see your brand several times before they even register it. Change it, and that counter resets.